The Ordinary Serum

If you have ever looked in the mirror and wished for smoother, brighter skin, you are not alone. That is why so many people trust The Ordinary Serum, it is simple, science-based, and made to work. Whether you are just starting skincare or already love serums, this range makes it easy to pick what your skin really needs. This collection from The Ordinary brings together top choices for glowing, healthy skin.
It includes the power of niacinamide, the gentle touch of lactic acid, and the deep care of retinol. These are not just fancy names, they help with real skin problems like breakouts, dark spots, dryness, and fine lines.
Lots of people say their skin looks better after using these serums for a few weeks. If you have pimples, dry skin, or want to look a little younger, this collection can help. Try The Ordinary Niacinamide 10% + Zinc 1% to fight spots, The Ordinary Lactic Acid 5% + HA to make your skin glow, or The Ordinary Retinol 0.2% to smooth out little lines on your face.

Choose the one your skin needs. Feel good. Look fresh with The Ordinary.