Your makeup isn’t going anywhere.

Meet the viral e.l.f. Power Grip Primer, the best-selling gel primer designed to grip makeup all day while giving your skin a smooth, hydrated finish. Formulated with hyaluronic acid, it keeps your complexion plump and fresh, helping your foundation, concealer and cream products blend seamlessly and last longer.

The clear, sticky-gel texture melts into the skin, creating a perfect base for both natural and full-glam looks. Ideal for all skin types, especially normal, dry and combination skin.

Why You’ll Love It

• Grips makeup for up to 12 hours

• Smooth gel texture for seamless application

• Infused with hyaluronic acid for hydration

• Gives a soft, dewy finish

• Helps makeup apply evenly + stay fresh

• Non-comedogenic & suitable for all skin types

• Affordable alternative to high-end primers

• Vegan & cruelty-free

Texture

A clear, sticky gel that activates once blended — creating the perfect tacky base that locks makeup in place.

How to Use

1. Apply a thin, even layer to clean, moisturised skin.

2. Allow the primer to get slightly tacky (about 30 seconds).

3. Apply makeup on top for maximum grip and longevity.

Tip: Best used with cream or liquid foundations for extra-smooth blending.

Who It’s For

• Normal, dry, combination & textured skin

• Makeup lovers who want all-day wear

• Anyone looking for a hydrating, gripping primer